SERVICE OVERVIEW
INTRODUCTION
Optimization is not just about making small modifications to parts of your website to achieve incremental improvements in search results.
Today, it is about combining the complex rule-sets of the major search engines with other optimizations such as social media, link building, HTML layout, conformance, and quality content. We also take care in monitoring future technology, rule-sets, and web languages to ensure your site retains its search engine footprint, competitive advantage meanwhile protecting your investment of optimization.
With our advanced Search Engine Optimization (SEO) techniques, we can get your company to the top pages of Google and other search engines.
Examples of organic search engine results that we can achieve for your business:
Client: Kress Court Reporting, Inc.
Keywords: “Miami Beach Court Reporter“:
Fully understanding the thousands of minor details of optimization is our responsibility in providing your business’ optimization service. These minor details would have a devastating impact on your site's user experience and performance in organic search results if mishandled; that is why we make it is our goal to take away this time consuming process from your business allowing you to focus on what is important, driving new customers, revenues, and client loyalty.
We encourage you to visit our blog for the many articles we have posted to help you understand the intricacies in search engine optimization.
WE GET FIRST PAGE RESULTS
Search engines are highly motivated to provide the best search results to their users. Your web page will be listed on the first page of the search results if it is the most relevant topic page that the search engine has indexed. A first place search result or even being listed on the first page is “worth its weight in gold.” That is why a good SEO is expensive. The industry standard for an entry level firm is $40-50 per hour, with mid-tier consultant hourly rates around $100-$200 per hour, and high-demand firms range $300-$500 per hour or more!
Although we cannot guarantee a first page result, we guarantee a full commitment to making it our priority. Recent SEO done by rafaelanazco.com has led to first page listings. We have the drive and persistence to succeed for the promotion of our company, as well as your business web site.
The following steps will contain the full specifications of what our company is committing to accomplish, implement, and maintain for your throughout the duration of the agreement. If you have any questions, feel free to contact us. If you find the service appropriate and a value to your business, please let us know as soon as possible and we will get started immediately.
STEP ONE
Quality Layout and Content Optimization
After consulting with you and/or your team to understand your business model, we will first perform a thorough analysis of your services, current website or your new website project and how it is being indexed by major search engines to identify areas of SEO deficiency. This analysis will include the following:
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Edit your website content with the “highest quality information”.
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Optimize your web site navigation with a “good menu” to improve accessibility, making your entire site user friendly to the user and the search engines.
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Audit your web site for SEO "emergencies" such as de-indexing, Google penalties, and duplicate content issues.
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We provide recommendations for improvement with implementation of such recommendations conducted by our company.
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These areas include, but may not be limited to:
- Web site architecture
- SEO copywriting
- Quality content management
- Page content distribution
- Internal navigational structure
- Keyword strategy development
- Research and correct search engine crawl errors
- Development of a quality sitemap.
- Off-page optimization elements including external linking and link building
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We will match the strengths and resources of the organization with proven link acquisition techniques such as subject matter expertise, social media optimization, widget development, and link baiting to design a strategy that produces natural, high quality links that will provide value long after the next algorithm shift.
STEP TWO
Creating a customized Social Media Network to increase Optimization
Social Media is an integral part of the real-time search algorithm. Social media creates real connection between companies and customers, and that connection equals purchase intent. Ongoing connection and relationship with your customers will eventually turn them into a volunteer marketing army. Make sure that social media is an integral part of your overall marketing plan. We will ensure your business has it’s presence in all of the channels listed on the next page in order to dominate the search engine results page. Social media is here to stay, and the optimization of all those channels is the next generation of helping increase your organic search and company visibility and brand identity.
We will create a customized social media banner for your website to give consumers quick access to your social media profiles. The social media banner will also be integrated and cross linked to all channels, meaning if you update one channel, it is assured all other channels will be updated at the same time. We will also upload every contact of your company in to the media channels to ensure your contacts can fan, friend, or subscribe to your content.
 Social Media Banner
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Custom “Join My Social Network / Be our Buddy” Badge and social media banner. Be my buddy gives consumers quick access to your social media profiles
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Social Media Banners will be placed on your web site
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Integration and cross-links of all channels
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Updates in one channel ensures updates to all We will do a one time upload of all your company’s contacts into the media channels to ensure your current contacts can fan, friend, subscribe, etc.
Business BLOG
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Create account if not already created
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Customized design as your website layout theme
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Customized profile image
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Upload of relative articles to your industry
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Upload two pictures plus company logo
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Company information loaded into blog with contact information and link to website
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Cross network page to shared interest pages
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Synchronization to all your social media channel, articles posted on thie blog will automaticaly posted like as chain reaction to all synched social media channels
Twitter
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Create account if not already created
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Customized profile image
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Upload of one relative article to your industry
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Upload two pictures plus company logo
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Company information loaded into blog with contact information and link to website
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Cross network page to shared interest pages
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add 2 “Favorite Pages” to the business page
Facebook
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Enhance Profile – Add business description, contact information, & website URL
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Create 4 custom tabs for the Facebook page (e.g. Location, Services, Special Offers, and Employee or owner profile).
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Write Content, customize with images, and program the tabs to the page
LinkIn & Plaxo
- LinkedIn and Plaxo Account Set-up
- Set-up Business profile & services, each be given a keyword rich title, description, & keyword tags.
- Join one LinkedIn Group
Training and Ongoing Social Media Optimization
A one-time online trainning via web meeting (4 hours) to your company on how to manage different social media channels and how to use the channels on an ongoing basis.
- Subsequent training sessions will be available upon request
- Alternatively, client can pre-purchase 2-hour per month social media support session
Reporting
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
We will set up codes on your main site, subsequent pages, as well as all of your social media pages to provide customized data information on who is visiting your site, tracking information as to when your visits occurred, domains that referred them to your sites, and other invaluable information. We can provide this in time frames according to your preference.
Service Subcription
Should you accept our proposal of work, please sign up using our secure-encrypted form. We will then send a formal contract of work. Once executed, we will begin work immediately.
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