A good page title is a good description of the page
A good page title is a good description of the page
from W3C
<title>: is the most important element of a quality web page.
The <title>: element in HTML is designed to provide a short piece of text that should stand for the document in cases such as:
* window title bars
* bookmark lists
* result lists from search services
They go on to describe good titles:
A good title
So take care to give your page a "good title":
not too short
"Section One" won't help much when it shows up in a search results list. Section one of what?.
Better: <title>Section One of the Modern Music Guide</title> or even better <title>Time Frame (the Modern Music Guide, Section 1)</title> not too long
Because only 60 to 80 characters are displayed in many window titles, menus, etc.; you can give a more detailed/pleasant title in the top level heading of your document, e.g. <h1>Section One: When has the Modern Time Commenced, Musicwise?</h1> (with a link to the whole Modern Music Guide for context).
A good page title uses good keywords
You will note from the example above, that putting a good link in the page heading helps to clarify the information contained in the page title. Putting important information into context helps create a user friendly website.
Good page titles help search engines rank web pages accurately
Page titles appear as a list, on the search engines results pages or SERPs (Search Engine Result Page) for the search phrase that a user types into the search window. Search engines place a very high value on good page titles that accurately describe the page content, to rank web pages.
Writing a good page title = good SEO
The page title that appears in the first place position on a search results page, will be visited first more than half the time. Understanding how much importance search engines place on page titles, you can see how critical good page titles are to good seo. We explain to new clients, that spending the time to tell us, the questions customers ask, is some of the most valuable time they can invest in getting a website. With this critical information, we can write page titles that match potential customer search questions.
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