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WEBSITE OPTIMIZATION AND INTERNET PLACEMENT Print E-mail
WEB SERVICES


Traffic Facts -- Monitor Web site traffic and statistics

Most Web site traffic and online purchases come from search engines like Google, Yahoo and MSN. Get your share of Internet business with Traffic Blazer®. Promote your business online, increase your online visibility and make money on the internet...in a few simple steps! NO technical expertise is necessary. If you can type and click, you can use Traffic Blazer!

 

TrafficBlazer® search engine optimization. Prepare your site so the search engines find it!

 

Traffic Blazer helps you submit your site to these popular search engines:*
Traffic Blazer submits your site to more than 200 search engines and directories

 

Traffic Blazer makes it a snap to promote your business online, increase your online visibility and make money on the Internet...in four simple steps! NO technical expertise is necessary. If you can type and click, you can use Traffic Blazer! Still not sure? We even included the comprehensive Traffic Blazer Help System, offering tips, guidance and detailed tutorials on search engine optimization and the search engine industry.

*Traffic Blazer supports submission to AlltheWeb, AltaVista, AOL, A9, Dogpile, Netscape, Excite, and Hotbot by enabling submission to search engines Google, Yahoo! and Windows Live, which provide the search results for these search engines and portals. All search engine names are registered trademarks of their respective owners. All rights reserved.


We also offer online tools that enable you to track campaign results from click-through to orders across various Internet marketing solutions, such as email marketing, affiliate marketing and search engine marketing to measure the performance and calculate the ROI of the entire integrated campaign or each individual campaign component.
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 INTERNET MARKETING PLAN

The Internet Marketing Plan is designed for businesses that want to create or improve the brand awareness, revenue/lead generation and customer retention capability of their current web site or determine the potential ROI of a new web site development project.

The Internet Marketing Plan includes a thorough evaluation of the potential revenue generating capability of the clients’ web site and the present online marketing activities against the overall business objectives and goals. The plan provides actionable recommendations and implementation strategies in areas of web site usability, content development, web design, search engine marketing, email marketing and fixed placement advertising.

The 5 key components covered in the Internet Marketing Plan are: Situation Analysis, Internet Marketing Strategy, Web Site Development and Analysis, Internet Marketing Implementation Plan & ROI, Review Process and Delivery.

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 SITUATION ANALYSIS

- Online Market Analysis

Determines the online target audience for the clients’ products and services and the overall market trends and market characteristics of the target markets.

- Strengths, Weaknesses and Threats

Determines the strengths and weaknesses of the clients’ products or services and identifies threats that may impact the clients’ goals and objectives.

- Online Competitive Analysis

Conducts an online competitive analysis that includes a review of the clients’ 3 major online competitors, including an evaluation of their offerings (products and services), pricing, merchandising, online marketing strategy, media mix, online visibility and web site effectiveness/conversion rate.

- Online Opportunity

Determines the Internet marketing opportunity in the areas covered by the plan.

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 WEB SITE DEVELOPMENT AND CONVERSION ENHANCEMENTS

Web site development and conversion enhancements provide an expert review of the conversion capability, content and usability of the clients’ web site. The review covers the following areas:

- Content and messaging
- Information architecture/hierarchy
- Visual design/Presentation and layout
- Web site functionality
- Customer communication and feedback
- Consistency
- Trust and confidence building
- Overall user experience
- Error handling
- Technology

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 E-MAIL MARKETING

Permission-based, Express e-mail marketing is an effective and inexpensive method to acquire and retain customers. An e-mail newsletter or advertisement is delivered via an e-mail broadcast to a targeted list of subscribers who have indicated they would like to receive e-mail on topics of their interest.

We offers web-based e-mail marketing solutions.
 

----Create email campaigns with Express Email Marketing email marketing software.

 FIXED PLACEMENT ADVERTISING

Stay ahead of the competition. We'll leverage our online media buying power, experience and expertise to purchase text ad links, banner advertising, and other web site advertising that gives you the highest expose at the lowest cost.

Fixed placement advertising consists of the placement of paid text ad links and banner display advertising in pre-defined, guaranteed locations on a web site home page or internal page. The placement of advertising is typically executed through ad agencies, in-house media buyers or business owners via direct ad placement or ad networks.

Key to successful fixed placement media buying and planning is a continuing awareness and understanding of the target audience, the online media technologies and the online promotional techniques that are available.

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 BANNER AD DESIGN

Through our Banner Ad Design service, we offer you an additional web site advertising tool to drive qualified traffic to your web site and to build brand awareness.

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 AFFILIATE MARKETING PROGRAM

An affiliate marketing program can be an effective online marketing tool for generating sales and leads. Although an affiliate marketing program can play a key in the growth of an online business, successful implementation requires creativity, dedication, patience and a sophisticated, integrated affiliate marketing tracking program to manage affiliates and monitor affiliate performance.

Contact us today to see how we can help!

 

 
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