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Most Web site traffic and online purchases come from search engines like
Google,
Yahoo and
MSN. Get your share of Internet business with
Traffic Blazer®. Promote your business online, increase your online visibility and make money on the internet...in a few simple steps! NO technical expertise is necessary. If you can type and click, you can use Traffic Blazer!

Traffic Blazer helps you submit your site to these
popular search engines:*
Traffic Blazer
makes it a snap to promote your business online,
increase your online visibility and make money on the Internet...in four simple
steps! NO technical expertise is necessary. If you can type and click, you can
use Traffic Blazer! Still not sure? We even included the comprehensive Traffic
Blazer Help System, offering tips, guidance and detailed tutorials on search
engine optimization and the search engine industry.
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*Traffic Blazer supports submission to AlltheWeb, AltaVista,
AOL, A9, Dogpile, Netscape, Excite, and Hotbot by enabling submission to
search engines Google, Yahoo! and Windows Live, which provide the search
results for these search engines and portals. All search engine names are
registered trademarks of their respective owners. All rights reserved.
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We also offer online tools that enable you to track campaign results from
click-through to orders across various Internet marketing solutions, such as
email marketing, affiliate marketing and search engine marketing to measure the
performance and calculate the ROI of the entire integrated campaign or each
individual campaign component.
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The Internet
Marketing Plan is designed for businesses that want to create or improve the
brand awareness, revenue/lead generation and customer retention capability of
their current web site or determine the potential ROI of a new web site
development project.
The Internet
Marketing Plan includes a thorough evaluation of the potential revenue
generating capability of the clients’ web site and the present online marketing
activities against the overall business objectives and goals. The plan provides
actionable recommendations and implementation strategies in areas of web site
usability, content development, web design, search engine marketing, email
marketing and fixed placement advertising.
The 5 key
components covered in the Internet Marketing Plan are: Situation Analysis,
Internet Marketing Strategy, Web Site Development and Analysis, Internet
Marketing Implementation Plan & ROI, Review Process and Delivery.
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- Online
Market Analysis
Determines the online target
audience for the clients’ products and services and the overall market trends
and market characteristics of the target markets.
- Strengths, Weaknesses
and Threats
Determines the strengths and
weaknesses of the clients’ products or services and identifies threats that
may impact the clients’ goals and objectives.
- Online Competitive
Analysis
Conducts an online competitive
analysis that includes a review of the clients’ 3 major online competitors,
including an evaluation of their offerings (products and services), pricing,
merchandising, online marketing strategy, media mix, online visibility and web
site effectiveness/conversion rate.
- Online Opportunity
Determines the Internet marketing
opportunity in the areas covered by the plan.
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WEB SITE
DEVELOPMENT AND CONVERSION ENHANCEMENTS |
Web site
development and conversion enhancements provide an expert review of the
conversion capability, content and usability of the clients’ web site. The
review covers the following areas:
- Content and messaging
- Information architecture/hierarchy
- Visual design/Presentation and layout
- Web site functionality
- Customer communication and feedback
- Consistency
- Trust and confidence building
- Overall user experience
- Error handling
- Technology
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Permission-based, Express e-mail marketing is an effective and inexpensive method to
acquire and retain customers. An e-mail newsletter or advertisement is delivered
via an e-mail broadcast to a targeted list of subscribers who have indicated
they would like to receive e-mail on topics of their interest.
We offers web-based e-mail marketing solutions.
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FIXED PLACEMENT ADVERTISING |
Stay ahead of the
competition. We'll leverage our online media buying power, experience and
expertise to purchase text ad links, banner advertising, and other web site
advertising that gives you the highest expose at the lowest cost.
Fixed placement
advertising consists of the placement of paid text ad links and banner display
advertising in pre-defined, guaranteed locations on a web site home page or
internal page. The placement of advertising is typically executed through ad
agencies, in-house media buyers or business owners via direct ad placement or ad
networks.
Key to successful fixed placement media buying and planning is a continuing
awareness and understanding of the target audience, the online media
technologies and the online promotional techniques that are available.
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Through our Banner Ad
Design service, we offer you an additional web site advertising tool to drive
qualified traffic to your web site and to build brand awareness.
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AFFILIATE
MARKETING PROGRAM |
An affiliate marketing
program can be an effective online marketing tool for generating sales and
leads. Although an affiliate marketing program can play a key in the growth of
an online business, successful implementation requires creativity, dedication,
patience and a sophisticated, integrated affiliate marketing tracking program to
manage affiliates and monitor affiliate performance.
Contact us today to see how we can help!
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